> ## Documentation Index
> Fetch the complete documentation index at: https://fliqr.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Send conversion events to Facebook

> Connect Meta Pixel Conversion API to Fliqr AI and send standard events from Flows for Ads Manager optimization.

Facebook Conversion Tracking (Conversion API) sends server-side events — purchases, leads, schedules — from Fliqr AI to your Meta Pixel so Ads Manager can measure and optimize campaigns.

## Requirements

* A Meta **Pixel**
* Contact must have an **email**, **phone**, or originate from **Facebook Lead Ads**
* Prefer **standard events** (they appear in Ads Manager and support optimization)

## Connect the integration

<Steps>
  <Step title="Generate an access token">
    In Meta **Events Manager → Data sources → your Pixel → Settings**, generate an access token for the Conversions API.
  </Step>

  <Step title="Copy the Pixel ID">
    Note the Pixel ID from Events Manager.
  </Step>

  <Step title="Add credentials in Fliqr AI">
    Go to **Settings → Integrations → Facebook Conversion Tracking** and paste the token and Pixel ID. Save.
  </Step>
</Steps>

## Send events from a Flow

1. Open Flow Builder.
2. Add **Actions → Send conversion event**.
3. Choose a **standard event** (for example `Lead`, `Purchase`, `Schedule`) and map value/currency when relevant.
4. Publish and test on a contact that has email or phone.

## Verify in Events Manager

Events can take up to **\~40 minutes** to appear in Meta Events Manager. Use test events during setup when Meta provides a test code.

<Tip>
  Fire conversion events at the true success moment (payment confirmed, appointment booked) — not on every click — so optimization stays clean.
</Tip>

## Related

* [Facebook Lead Ads](/docs/ads/facebook-lead-ads)
* [Flows](/docs/core-concepts/flows) — where you place the Send conversion event action