> ## Documentation Index
> Fetch the complete documentation index at: https://fliqr.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Automate Facebook Lead Ads

> Connect Facebook Lead Ad forms to Fliqr AI — map fields to custom fields and start a Flow for every new lead.

Facebook Lead Ads collect contact details inside Meta. Fliqr AI can create a contact for each submission and immediately run automation — commonly a WhatsApp template to qualify the lead.

## Prerequisites

* Facebook Page connected to your workspace
* A Lead Ad form created in Meta Ads Manager
* A **published** Flow to run for each new lead
* For WhatsApp outreach: an approved **template message** (you are starting the conversation)

## Setup

<Steps>
  <Step title="Build the lead Flow">
    Create and publish the Flow that should run for each new lead. If you message on WhatsApp first, use a template-capable path.
  </Step>

  <Step title="Open Lead Ads Automation">
    Go to **Tools → Facebook Lead Ads Automation**.
  </Step>

  <Step title="Select Page and form">
    Choose the Facebook Page and the Lead Ad form to connect.
  </Step>

  <Step title="Map fields">
    Map form questions to Fliqr AI [custom fields](/docs/core-concepts/contacts) (name, email, phone, etc.).
  </Step>

  <Step title="Select the Flow">
    Choose the published Flow to send/start for each new lead. Save.
  </Step>

  <Step title="Test">
    Submit a test lead from Meta and confirm the contact appears and the Flow runs.
  </Step>
</Steps>

## Common use cases

| Use case               | Pattern                                                         |
| ---------------------- | --------------------------------------------------------------- |
| WhatsApp qualification | Lead Ad captures phone → WhatsApp template Flow                 |
| Email delivery         | Lead Ad captures email → email content Flow                     |
| Sales pipeline         | Lead created → [Pipeline](/docs/core-concepts/pipelines) card in New |

<Warning>
  WhatsApp business-initiated messages require approved templates and compliant opt-in. Align your Lead Ad copy and template category with Meta policies.
</Warning>

## Next

<CardGroup cols={2}>
  <Card title="Conversion events" icon="chart-line" href="/docs/ads/conversion-events">
    Send Lead/Purchase events back to Meta.
  </Card>

  <Card title="WhatsApp templates (Inbox)" icon="whatsapp" href="/docs/inbox/whatsapp-templates">
    Manually follow up with templates from the Inbox.
  </Card>
</CardGroup>