> ## Documentation Index
> Fetch the complete documentation index at: https://fliqr.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Ads automation in Fliqr AI

> Connect Facebook Lead Ads and Conversion API events to Fliqr AI so new leads enter automation and conversions feed Meta Ads optimization.

Fliqr AI connects Meta ads to messaging automation in two ways: ingest **Lead Ads** into contacts/Flows, and send **conversion events** back to Meta for measurement and optimization.

## Guides

<CardGroup cols={2}>
  <Card title="Facebook Lead Ads" icon="facebook" href="/docs/ads/facebook-lead-ads">
    Map lead forms into contacts and start a Flow (often a WhatsApp template).
  </Card>

  <Card title="Conversion events" icon="chart-line" href="/docs/ads/conversion-events">
    Send purchase, lead, and other standard events to your Meta Pixel via CAPI.
  </Card>
</CardGroup>

## Typical loop

1. Run a Lead Ad that captures phone/email.
2. Fliqr AI creates/updates the contact and starts a published Flow.
3. When the contact converts in chat (purchase, booking, qualified), send a [conversion event](/docs/ads/conversion-events).
4. Meta optimizes delivery using those events.

## Related

* [Messenger Ads JSON](/docs/channels/messenger/ads-json) — click-to-Messenger creative payloads
* [WhatsApp broadcasts](/docs/channels/whatsapp/broadcasts) — template outreach after lead capture