> ## Documentation Index
> Fetch the complete documentation index at: https://fliqr.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Track Sales Metrics and Revenue Analytics in Fliqr AI

> Monitor revenue, order volume, conversion rates, and pipeline health across all channels directly from the Fliqr AI Sales Analytics dashboard.

Sales analytics connect your conversation activity to business outcomes. Knowing how many messages you send is useful; knowing how many of those conversations converted to orders and what they were worth is what drives decisions. The Sales analytics panel aggregates payment and pipeline data from your Fliqr AI-connected flows and surfaces them alongside the conversation metrics that produced them.

## Overview

The Sales dashboard is relevant to two different workflows:

* **E-commerce flows** — where a contact browses products, adds to cart, and checks out inside a conversation. Revenue, order volume, and average order value are tracked here.
* **CRM pipeline** — where contacts move through stages (lead, qualified, proposal, closed) managed in the Fliqr AI pipeline view. Stage distribution and rep performance appear here.

Both views share the same date range and channel filters, so you can compare performance across time periods or isolate a single channel.

## Metrics Explained

| Metric                  | What it measures                                                  |
| ----------------------- | ----------------------------------------------------------------- |
| Total Revenue           | Sum of all completed order values in the selected period          |
| Orders Placed           | Count of orders that reached a completed status                   |
| Average Order Value     | Total revenue ÷ orders placed                                     |
| Conversion Rate         | Percentage of unique conversations that resulted in an order      |
| Revenue by Channel      | Revenue broken down by WhatsApp, Instagram, SMS, etc.             |
| Pipeline Cards by Stage | Count of open pipeline cards in each stage                        |
| Sales Rep Performance   | Orders and revenue attributed to each team member (when assigned) |

## Viewing the Dashboard

<Steps>
  <Step title="Navigate to Sales Analytics">
    From the left navigation, click **Analytics → Sales**.
  </Step>

  <Step title="Set your date range">
    Use the date picker to select the period you want to analyze. Revenue and order data are recorded at the time the order status changes to completed.
  </Step>

  <Step title="Review the summary cards">
    The top row of summary cards shows Total Revenue, Orders Placed, Average Order Value, and Conversion Rate at a glance. These cards respond to your active date range and channel filters.

    \[SCREENSHOT: Sales analytics dashboard with revenue chart and top-selling products table]
  </Step>

  <Step title="Drill into orders">
    Click **View Orders** to open the full order list. Each row shows the contact, channel, order value, status, and timestamp. Use the search and filter options to find specific orders or export the list as a CSV.
  </Step>

  <Step title="Review pipeline metrics">
    Scroll to the **Pipeline** section to see how many cards are in each stage and which have been open the longest. Stalled cards (no activity in 7+ days) are highlighted.
  </Step>
</Steps>

## Segmenting by Channel

Different channels typically have different conversion characteristics. WhatsApp tends to have higher engagement and conversion rates for direct offers because conversations feel personal. Email may have higher order values but lower response rates. Segmenting revenue by channel helps you decide where to invest more automation effort.

<Tip>
  Filter the Sales dashboard to a single channel and compare conversion rates across channels. The channel with the highest conversion rate is where additional automation investment will return the most revenue per contact reached.
</Tip>

## What's Next

<CardGroup cols={2}>
  <Card title="Conversation Performance" href="/docs/analytics/conversation-performance">
    Understand how automations perform at every step — volume, completion rates, and drop-off.
  </Card>

  <Card title="Order Management" href="/docs/ecommerce/order-management">
    View, fulfill, and update orders created through Fliqr AI payment flows.
  </Card>
</CardGroup>