Fliqr vs InstantDM

Pricing and features verified against instantdm.com on 22 August 2026. USD converted at ≈₹95.7/$1 for reference.

Fliqr vs InstantDM: At a Glance

How Many Places Can You Actually Message Customers?

InstantDM is built specifically for Instagram, with Facebook comments, Messenger, and ads as a secondary channel. That focus shows in the product — comment-to-DM, story-reply, and live-comment automations are aimed squarely at Instagram creators and shops. But if customers also message a business on WhatsApp, or leads need catching on TikTok or Telegram, InstantDM doesn't do that today, on either the $9.99 or the $24.99/month plan.

Fliqr starts the same way — Instagram is available on every plan, including the free one. The difference shows up once a business needs to grow beyond Instagram: on the ₹2,499/month Agent IG plan, WhatsApp, Facebook Messenger, TikTok, Telegram, website chat, email, and SMS all unlock together, so the same flows and the same contact list work across all eight channels instead of just Instagram and Facebook.

Building Automations: How Deep Can You Go?

Both tools give a visual, drag-and-drop way to build DM sequences without code. InstantDM's builder can send text, images, galleries, voice notes, buttons, and product cards, and both of its plans include unlimited custom trigger words.

Fliqr's flow builder adds a few conditions builders reach for as automations get more complex: branching based on a contact's tags or custom field values, simple math conditions (for example, only continue if an order total is above a threshold), and — the more advanced one — calling an external API mid-flow, so a flow can check a third-party system, like an order status or a loyalty balance, and branch on the answer before replying.

Selling Inside the Chat vs Sending People Away

InstantDM can drop product cards and links into a conversation and syncs with Shopify for cart recovery, but the actual purchase happens on Shopify's own checkout page — the customer leaves the DM to pay. Nothing on InstantDM's pricing or features pages describes an in-app payment step.

Fliqr keeps the whole thing inside the conversation: a customer can browse products and pay via Razorpay without leaving the chat. Fliqr's plans don't take a percentage of what a business sells, unlike some competitors in this space that charge a commission on top of the subscription fee.

Pricing, in Context

Where InstantDM Genuinely Wins

• Simplicity: two flat-rate plans ($9.99 and $24.99/month) with unlimited contacts on both, no tier ladder to work through.
• Lower absolute entry price if all a business needs is Instagram- and Facebook-focused comment-to-DM automation and a permanent free plan isn't a requirement.
• API access — webhooks plus send message/comment — is included at the $24.99/month Trendsetter tier for teams that want to build custom integrations directly.

Where Fliqr Wins

• Channel breadth: WhatsApp, Facebook Messenger, TikTok, Telegram, website chat, email, and SMS all unlock together from ₹2,499/month — InstantDM doesn't offer any of these beyond Instagram and Facebook, at any price.
• Broadcast: Fliqr sends full omnichannel broadcasts across all 8 channels from ₹2,499/month; InstantDM lists no broadcast or mass-send feature on either plan.
• In-chat commerce: customers browse and pay via Razorpay without leaving the DM, and Fliqr doesn't take a cut of sales; InstantDM sends product cards that route buyers to Shopify's own checkout.
• Multi-LLM AI Agent: switch between OpenAI, Claude, Gemini, Grok, or DeepSeek without rebuilding the knowledge base; InstantDM's agent is fixed to a single model — ChatGPT, Claude, or Gemini — per account.
• Central Inbox: human agents and Fliqr's AI Agent share one inbox across every channel the account has access to, so a human can step into any AI-handled conversation mid-chat.
• Genuine free plan: Fliqr's Free Forever plan (₹0) includes Comment-to-DM, Opening Message, and Ask to Follow with no time limit; InstantDM's cheapest option is a 7-day trial before billing starts.
• GST invoicing: built in for Indian businesses; InstantDM bills in USD with no GST invoicing mentioned on its pricing page.

Switching from InstantDM to Fliqr

• Contacts and data: confirm what InstantDM's export covers — tags, custom question responses, full contact lists — before cancelling; this level of detail isn't published on their site, so check with their support directly.
• Rebuilding automations: flow logic doesn't transfer between platforms. Recreate comment-to-DM triggers, follow-gates, and story-reply flows in Fliqr's builder; it's a good moment to add the tag, custom-field, or external-API conditions InstantDM's builder doesn't support.
• Channel reconnection: reconnect Instagram (and Facebook, if used) to Fliqr through Meta Business Login — this requires re-authorizing permissions, so budget a short window where InstantDM's automations stay live until Fliqr's are tested.
• Downtime approach: run both tools in parallel for a few days — keep InstantDM active while flows are built and tested in Fliqr — then deactivate InstantDM's automations once Fliqr is confirmed working, so no incoming comments or DMs are missed.