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Facebook Conversion Tracking (Conversion API) sends server-side events — purchases, leads, schedules — from Fliqr AI to your Meta Pixel so Ads Manager can measure and optimize campaigns.

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Requirements

  • A Meta Pixel
  • Contact must have an email, phone, or originate from Facebook Lead Ads
  • Prefer standard events (they appear in Ads Manager and support optimization)

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Connect the integration

1

Generate an access token

In Meta Events Manager → Data sources → your Pixel → Settings, generate an access token for the Conversions API.
2

Copy the Pixel ID

Note the Pixel ID from Events Manager.
3

Add credentials in Fliqr AI

Go to Settings → Integrations → Facebook Conversion Tracking and paste the token and Pixel ID. Save.

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Send events from a Flow

  1. Open Flow Builder.
  2. Add Actions → Send conversion event.
  3. Choose a standard event (for example Lead, Purchase, Schedule) and map value/currency when relevant.
  4. Publish and test on a contact that has email or phone.

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Verify in Events Manager

Events can take up to ~40 minutes to appear in Meta Events Manager. Use test events during setup when Meta provides a test code.
Fire conversion events at the true success moment (payment confirmed, appointment booked) — not on every click — so optimization stays clean.