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Facebook Lead Ads collect contact details inside Meta. Fliqr AI can create a contact for each submission and immediately run automation — commonly a WhatsApp template to qualify the lead.

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Prerequisites

  • Facebook Page connected to your workspace
  • A Lead Ad form created in Meta Ads Manager
  • A published Flow to run for each new lead
  • For WhatsApp outreach: an approved template message (you are starting the conversation)

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Setup

1

Build the lead Flow

Create and publish the Flow that should run for each new lead. If you message on WhatsApp first, use a template-capable path.
2

Open Lead Ads Automation

Go to Tools → Facebook Lead Ads Automation.
3

Select Page and form

Choose the Facebook Page and the Lead Ad form to connect.
4

Map fields

Map form questions to Fliqr AI custom fields (name, email, phone, etc.).
5

Select the Flow

Choose the published Flow to send/start for each new lead. Save.
6

Test

Submit a test lead from Meta and confirm the contact appears and the Flow runs.

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Common use cases

WhatsApp business-initiated messages require approved templates and compliant opt-in. Align your Lead Ad copy and template category with Meta policies.

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Next

Conversion events

Send Lead/Purchase events back to Meta.

WhatsApp templates (Inbox)

Manually follow up with templates from the Inbox.