Guides
Facebook Lead Ads
Map lead forms into contacts and start a Flow (often a WhatsApp template).
Conversion events
Send purchase, lead, and other standard events to your Meta Pixel via CAPI.
Typical loop
- Run a Lead Ad that captures phone/email.
- Fliqr AI creates/updates the contact and starts a published Flow.
- When the contact converts in chat (purchase, booking, qualified), send a conversion event.
- Meta optimizes delivery using those events.
Related
- Messenger Ads JSON — click-to-Messenger creative payloads
- WhatsApp broadcasts — template outreach after lead capture