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A drip campaign sends a timed sequence of published Flows to a contact. Use drips for onboarding, nurture, and reminders without parking someone inside one long Delay chain.

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When to use a drip

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Create a drip campaign

1

Publish the step Flows

Build and publish each Flow the campaign will send.
2

Open Drip Campaigns

Go to Tools → Drip Campaign.
3

Add a campaign

Click Add and name the campaign.
4

Attach Flows and timing

For each step, select a published Flow and the wait before it sends (for example step 1 after 1 hour, step 2 one hour after step 1).
5

Save

Review the schedule, then save the campaign.

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Subscribe a contact

Enroll contacts from:
  1. Flow / automation action — Subscribe to Drip Campaign
  2. Inbox — open the contact and subscribe them to the campaign
Enrollment starts that contact’s timing clock.

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Unsubscribe a contact

Always provide an exit:
  • Flow action: Unsubscribe from Drip Campaign
  • Inbox: remove the campaign from the contact
Put an unsubscribe option in early nurture messages when channel policy or local law requires it.

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Channel windows

Long gaps between steps can exit Meta messaging windows. For WhatsApp/Messenger/Instagram, later drip steps may need template-capable Flows. Plan templates before you schedule multi-day Meta drips.

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Best practices

  • One job per step Flow (tip, case study, CTA)
  • Keep step 1 valuable so contacts stay enrolled
  • Test with a short interval, then stretch timing for production
  • Don’t stack overlapping drips that message the same contact hourly

Delays

In-Flow waits vs campaign timing.

Trigger a Flow

Other ways to start Flows.

Inbox

Subscribe contacts to drips while chatting.

Ads Lead capture

Enroll new ad leads into a nurture drip.