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Blocking stops unwanted contacts from engaging your bots and Inbox.

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From the Inbox

  1. Select the contact/conversation.
  2. Open the menu.
  3. Choose Block contact.

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From a Flow

Add Action → Inbox → Block contact for abuse or opt-out enforcement paths. Filter blocked contacts later with the Blocked filter.
Blocking is different from deleting. Prefer block for spam; use Delete contact only when you must remove data.