Skip to main content
Standard comment automation can send fixed text or a flow. With AI comment replies, you can also select an AI Agent for:
  • Public replies in the comment thread
  • Private replies in Instagram DM or Messenger
The agent uses your configured prompt, knowledge, and guardrails to answer in context.

​
Before you start

  • Create and test an AI Agent
  • Connect Instagram (and Messenger if you also want Facebook Page comments)
  • Know whether you want AI on public replies, private replies, or both

​
Set up AI replies

1

Open comment automation

Go to Tools → Facebook / Instagram Comment Automation.
2

Create or edit an automation

Click Add Post or open an existing rule.
3

Choose what to track

Select all posts or specific posts, then choose which comments to match (all, equals, or contains).
4

Select AI Agent for replies

Under Private reply and/or Public reply, choose AI Agent and select the agent.
5

Save and enable

Save the automation, turn it on, then test on a post with a secondary account.

​
When to use AI vs fixed replies

For public AI replies, keep the agent tone short and brand-safe. Use private AI replies for longer troubleshooting or lead qualification.

Comment automation

Keyword filters, public/private replies, and optional controls.

AI Agents

Configure the agent used for comment replies.