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Comment automation watches comments on your posts and can:
  • Reply publicly in the comment thread
  • Send a private reply in Instagram DM or Messenger
  • Optionally like the comment or ignore certain keywords
Use it to convert engaged viewers into chats without manually answering every comment.

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Open the tool

Go to Tools → Facebook / Instagram Comment Automation, then click Add Post and name the automation.

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Configure tracking

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Tracks comments on

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Reply to

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Public and private replies

1

Set the private reply

Choose what to send in DM: text, a published flow, a product, or another supported reply type.
2

Set the public reply

Add one or more public comment variations. Fliqr AI rotates variations so replies feel less repetitive.
3

Save and enable

Save the automation and turn it on.
Private replies are ideal for sending links, collecting details, or starting a flow. Public replies should stay short and on-brand.

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Optional controls

Use More options when you need finer control:
  1. Ignore keywords — skip comments that contain excluded words
  2. Non-subscribers — reply even if the person is not yet a contact
  3. Auto-like — like the user’s comment
  4. Repeat commenters — include people who already commented on earlier posts
  5. Replies to comments — also handle replies inside the comment thread

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Limits to know

Validate comment automation on organic posts first. Behavior on ads placements can differ, and Instagram Ads comment automation is not always supported the same way as organic posts.

AI comment replies

Use an AI Agent for public and private comment replies.

Instagram overview

Connect the channel and review messaging limits.