Skip to main content
Messenger marketing messages (Messenger List) let people opt in to receive campaign updates outside the standard 24-hour messaging window.

​
How opt-in works

During an open messaging window, ask for permission to send marketing messages. After opt-in, you can broadcast eligible campaign messages according to Meta’s frequency and policy rules.

​
Send a broadcast to your list

1

Collect opt-ins

Use a flow that requests marketing-message opt-in while the user is in session.
2

Create your campaign flow

Publish the flow you want opted-in contacts to receive.
3

Broadcast to the Messenger List

Open Broadcast, choose Messenger marketing / list recipients, select the flow, and send.

​
Best practices

  • Make the value of opt-in obvious (offers, launches, reminders)
  • Keep frequency reasonable
  • Provide an easy way to stop receiving marketing messages
Marketing messages are not a loophole for spam. Follow Meta’s messaging policies or your Page can be restricted.